Day 1 — Wednesday , November 16, 2011

It's time to get excited! Kick-off the event with Sue Woodard and Jim McMahan as they welcome you to Mastery Business Plan.

The theme for our 6th annual Mastery Business Plan is New Horizons, New Opportunities. Join with hundreds of professional mortgage loan originators from across the country to gain the insights and information you need to take control of your destiny and transform your business.

Buckle Up for this great keynote ride! We think the best way to kick start Mastery Business Plan is with America's Number One sales authority, the creative and dynamic best-selling author and all-knowing sales guru Jeffrey Gitomer is considered one of the top three inspirational (and aspirational) sales speakers working today.

Unlike those canned sales presentations the conference boiler rooms churn out, Gitomer has crafted and tailored his cut-to-the-chase talk to ... help you succeed in the current market ... overcome hurdles holding back home sales and refinancing ... and prepare for interest rate volatility.

Did You Know Purchases Will Be Up 27% Over Last Year?

That's right – more than 27%! Gitomer gives you proven scripts, tactics and approaches to cash in on every opportunity. You're a winner – and you'll be a bigger, better, richer winner after you hear and absorb his wisdom. Guaranteed.

You get:

• Practical insight and information to transform your business immediately and make more money.

• Specific scripts, steps, actions and ideas that work in the thorniest sales situations.

• Timely and relevant information to cope with the current selling climate. NO ONE is more in tune with contemporary sales conditions than Jeffrey Gitomer.

These incredible producers have done the hard work and now you will benefit. They are the ones making it happen – here, now, in this market. Every single day. And while it's one thing to hear about top producers' success, it's another to actually have them hand you specifics on the big, new ideas and strategic tactics they use to win right now. It's coming to you on a silver platter, ready for you to swipe, adapt...and WIN. These down-to-earth top guns are anything but intimidating as they share the secrets that will propel your career to the next level.

• Real specifics on what they've changed in recent days, and what they are doing now to win.
• Take home the best materials that help them reach the top... and keep them there.

Panelists:

• Linda Davidson
• Aaron Gordon
• Derek Egeberg
• S. John Murray

Get inside the numbers and beyond the headlines to discover exactly what's going on in the economy and housing market. Understand how to use breaking news and market insights with clients and referral partners. Elliot Eisenberg, Ph.D may be a renowned senior economist and highly regarded economic insider, but he's far from your typical economist. He is fast-paced, engaging and energetic. Take home:

• Latest updates and outlook on real estate and housing, including an eye-popping home loan rate forecast.
• Load up on stats that help you sell. Know exactly what to communicate to your referral partners and clients...and how to translate it into actionable advice and guidance.

Get maximum lift from your business in 2012! Jim McMahan, long term top producing originator, who has survived and thrived in every type of market in the last twenty-five years, uncovers the powerful steps you need to take to redefine your business for 2012.

Get a fresh perspective to the often serious subjects of exercise, stress management, the foods we eat, exercise, and personal health.

An articulate and unusually intimate speaker with boundless energy and a message that invigorates even as it enlightens, Ingo brings fun-filled strategies that enhance personal performance, relationships, bust stress, and to think in new and creative ways when it comes to stress, exercise and eating.

When it comes to compliance, you need to get past the hype, the smoke, and the horror stories. You know the challenges and pitfalls now discover how to avoid landing in hot water! Compliance expert Phillip L. Schulman, Esq. shares insights you need when dealing with loan originator compensation, the creation of a reasonable ability to pay, standard qualified residential mortgages, new Good Faith Estimates, increased FHA enforcement and the Consumer Financial Protection Bureau.

Schulman's advice will help you avoid visits from your "friendly neighborhood" state and federal enforcement authorities.

We all know that a good story can help close the sale.

In fact, having good stories are often the best part of any top producer's presentation...but are the ones you're using actually bringing in business?

Create persuasive presentations that drive in loans and secure referral partners in a fast-paced, engaging and energetic StorySelling session with Roberto Monaco, Co-founder of InfluenceOlogy.

Discover how to:

• Increase your closing ratio with clients and secure referral partners
• Use StorySelling to decrease sales resistance
• Develop your own compelling stories that increase your influence
• Become a magnetic presenter in every presentation

What's an IDEA Slam?

It's an opportunity for teams to mastermind and brainstorm solutions to real-world business problems and pitch their solution to a panel of elite judges. Creativity and innovation steal the day, and the team with the best solution will be announced and recognized on the main stage!

Participants break into groups to brainstorm ideas and devise solutions to the most pressing problems faced by MBP attendees. You benefit from all this creativity and brain power.  

Space is limited. Act now! Don't miss this unique opportunity to network, mastermind, brainstorm...and gain new and creative ideas for your business!

Hosted by Mark Madsen